CHALLENGE
WWF tasked us to come up with a creative way to illustrate the benefits and promote their sustainable soured 100% recycled apparel.
INSIGHT
There are around 5.25 trillion macro and micro-plastic pieces floating in the open ocean. Weighing up to 269,000 tonnes.
100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually.
IDEA
WWF apparel being a clothing and fashion brand we came up with the idea: Wear it so they don’t have to. Drawing comparisons between the the suffering of animals through plastic pollution and the much better alternative of humans wearing stylish apparel that reduces the suffering of animals in a cheeky yet provocative way. Using a fashion shoot treatment to bring the idea to life.
IN PARTNERSHIP WITH 2AM AGENCY AND HOORAH DIGITAL.
contact us
- Adriaan Anderson
- +27 82 452 9560
- adriaananderson5@gmail.com