CHALLENGE
Wild Africa Cream tasked us to reenforce their relationship with Villioti fashion institute and come up with a competition that can give the students exposure.
INSIGHT
In our research we found a strong correlation between the Wild Africa Cream brand and the world of fashion in the form of leopard print. We also found that leopard print is constant in fashion and an aesthetic that never goes out of fashion.
EXECUTION
We created a competition where the student were the students where briefed to create 3 inspiring garment design that embodies the brand with leopard print as their focus. We then documented the finalists progress and design thinking through out the year and published interviews and design reveal videos on a custom designed website and social channels.
In partnership with Villioti we designed a fashion show which the Press, celebrities and fellow designers attended.
contact us
- Ian Anderson
- +82 452 9560
- ian@altcreative.co.za