CHALLENGE
Old Mutual tasked us to clarify the OMAI brand with ESG as top-of-mind to investors and redesign their annual printed Sustainability Report.
INSIGHT
We found that OMAI was not differentiated enough from the traditional Old Mutual brand and was unclear to investor on the capabilities they offer, their integrated approach to sustainability and the positive impact they have within the global, social and governance environment.
STRATEGY
We updated their brand with modern African pattern design and emotional evoking photography, videography and live website graph animations using live up-to-date statistical data.
We also decided to turn the sustainability Report into a full fledged website with clear distinctions between their investment capabilities, philosophies and ESG Impact.
IN PARTNERSHIP WITH 2AM AGENCY.
contact us
- Ian Anderson
- +27 82 452 9560
- ian@altcreative.co.za