CHALLENGE

Hasbro tasked us to come up with a new creative print ad to convey the thrill and excitement of playing Jenga. 

 

INSIGHT

Through researching the game of Jenga we discovered the fact that it does not matter how confident the player is, one wrong move can make it all come tumbling down.

IDEA

We came up with the line-“EVEN THE MIGHIEST FALL”. Drawing comparison to the fall of the roman empire and the fall of the  Decepticons in the popular animation and movie series Transformers.

IN PARTNERSHIP WITH 2AM AGENCY AND HOORAH DIGITAL.

contact us

  • Adriaan Anderson
  • +82 452 9560
  • adriaananderson5@gmail.com