Featuring a locally relevant face in Nomzamo Mbatha, the campaign messaging invited the audience to think about what they would have told their younger self and then use that inclination to take control of their own freedom – in this case, take advantage of an excellent retail offer on an Audi Q-model. 

The through-the-line retail campaign was launched on all social and digital platforms and perform so well it won the 2019 APEX Awards, under the category of “Change”.