CHALLENGE

Audi South Africa tasked us to come up with a exciting and technological way to introduce the all-new Audi A4 to South Africa.

INSIGHT

From our research we discovered that the intended market viewed the Audi A4 as one of Audi’s less exiting models and saw it as a model for the older generation. They also did not know all the progressive technology that you can find within the all-new Audi A4.

IDEA

We created a 360° video tour where you can experience the model exterior and interior showcasing all the main features of the the all-new Audi A4 using a VR headset, google cardboard or youtube 360° video.  

In partnership with with Ogilvy Cape Town

contact us

  • Ian Anderson
  • +82 452 9560
  • ian@altcreative.co.za